Monday, August 13, 2007

Sears E-Me Program Adds A Virtual
Twist To Back-to-School Shopping

Blending the often painful experience of shopping for school clothes with your parents with web 2.0 technology, Sears recently has taken Back-To-School shopping into the virtual word with the creation of their E-Me shopping experience targeted towards tweens.

The program, which is a partnership with and, allows tweens to create a unique E-Me, or avatar. Once constructed, the E-Me can be dressed in Sears apparel, such as The Cheetah Girls exclusive line, camo skorts, jeans, and hoodies, in addition to shoes. A personalized closet then allows the site visitor to save all of their creations from session to session without any exchange of information.

By simply printing the E-Me along with the closet and bringing it to a Sears store, parents will be able to easily find the clothing that their children want along with receiving a 10 percent discount on those given items at check-out.

In addition to making shopping easier, the site provides a virtual world through an E-Me Fashion Show, a rating capability, and multiple animated actions, such as eating pizza and surfing.

According to Paul Miller, Senior Vice President of Direct Commerce of Sears Holdings, “the Sears E-Me is all about making back-to-school shopping easier for mom and a lot more fun for kids.”

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